The Problem

Once upon a time, there were two young inventors named Varad & Krishna, who spent countless hours staring at their computer screens. As the days went by, they started feeling a dull ache in their eyes and a heaviness in their head. They realized that eye strain was affecting their productivity, mood, and creativity. One day, while sipping their favorite hot chocolate and rubbing their tired eyes, Krishna had an idea: "What if we could create a pair of glasses that not only relieved eye strain but also made it fun to wear?"

They spent weeks designing and testing different prototypes until they finally perfected the Vision Glasses. These glasses featured a special lens technology that reduced eye strain, ensuring comfort even during long screen sessions. But they didn’t stop there—they added cool, customizable rainbow LEDs to the sides for a burst of color and fun. The glasses were also waterproof, ensuring they could withstand any adventure, rain or shine. On top of it, they integrated a voice assistant, allowing wearers to control settings and stay connected hands-free.

These Vision Glasses will become an instant hit, helping people work, play, and live more comfortably, all while looking stylish and having a little fun along the way. Their invention isn't just about solving a problem—it is about making technology more enjoyable and accessible for everyone.

The Solution

Long hours staring at screens… Eye strain… It’s a problem we all know too well.

But what if there was a better way to protect your eyes… and have fun while doing it?

Introducing Vision Glasses! The world’s first glasses are designed to reduce eye strain and brighten your day!

With a built-in voice assistant, controlling your device is as easy as a simple command.

Rain? No problem! The waterproof casing means your Vision Glasses are ready for any adventure.

Comfort, style, and innovation—all in one. Perfect for work, play, and everything in between

Vision Glasses. See the world clearer. Live brighter. And feel amazing while doing it.

Your eyes deserve it.

Product Roadmap

Ideation

We developed the Idea of Vision Glasses Pro by empathizing with the people who face vision issues by long screen working hours

Market Research & Coating

We surveyed software engineers about eye strain and conducted market research to finalize the cost and materials for the product.

Improvement & Refinement

We added a voice assistant to clarify user doubts and a timer to track screen time, ensuring a smoother, more satisfying experience.

Product Design

We began brainstorming the design for Vision Glasses Pro and did multiple design sessions together to come up with a sleek and stylish design. 

Testing & Prototyping

We tested the prototype on our family. It was just a frame and UV lenses and we got a good response and some feedback.

Launch

We will launch on our website and in local eye clinics and soon on Amazon.

OUR USP

 SWOT ANALYSIS

Strengths

• Our product features solar panels for charging and a digital timer to track screen time.
• Our key strengths are product quality and a strong reputation for sustainability.

Weaknesses

• Our innovation, as new products may surpass the technology of Vision Glasses Pro.
• Our marketing is to stay on trend and make our posts more engaging.

Opportunities

• We could add Bluetooth to connect your phone to music or an app to track screen time.
• Additionally, we could enhance the technology with Dolby 360 speakers for superior sound quality.

Threats

• We face strong competition from Ray-Ban META AI glasses.
• Apple, Microsoft, and Google are also conducting market research for smart glasses.

OUR TAM, SAM, and SOM

To estimate the TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) for Vision Glasses in California, we need to consider the product's target audience and how the market is segmented.

Here’s how you can break down each metric:

• TAM (Total Addressable Market): ~21 million potential users in California.
• SAM (Serviceable Available Market): ~6.3 million potential users (focusing on screen-dependent tech users).
• SOM (Serviceable Obtainable Market): Between 315,000 and 630,000 potential users in California in the initial years, assuming a market capture of 5-10%.

These estimates can vary based on detailed market research, consumer behavior trends, and the company’s ability to execute marketing and distribution effectively.

Marketing Channels

Marketing Vision Glasses effectively requires a strategic approach to reach the right audience, especially since the product combines tech innovation, style, and health benefits. Here are some marketing strategies and channels that we will use to promote our product:

• Social Media (Instagram, TikTok, YouTube) – These platforms are great for connecting with a younger, tech-savvy audience.
• Influencer Marketing – Leverage influencers in the tech and gaming space for authentic promotion.
• Crowdfunding (Kickstarter, Indiegogo) – To generate interest and early sales.
• Email Marketing – Build a loyal customer base through engagement.
• Retail Partnerships – Physical touchpoints can build credibility and trust.
• Campus and Local Events – Engage directly with the target audience through student ambassadors and pop-up shops.

By combining these marketing channels with the right messaging and targeting, we can successfully launch and grow Vision Glasses in California and beyond.

Customer Feedbacks

Overall, the feedback suggests that Vision Glasses is a hit Idea with most customers, especially within tech and gaming communities, but there’s room for improvement in design and comfort for specific audiences like outdoor enthusiasts or professionals in more conservative industries.

Our Price 

Setting the price for a product like Vision Glasses should consider several factors, including production costs, market demand, competitor pricing, and perceived value. For this kind of tech-enabled product, the price would likely fall into the mid-to-premium range due to its specialized features like eye strain reduction, waterproofing, LED lights, voice assistant, etc.

Our Production Cost is:- $ 148, and

Selling Cost is:- $198

We calculated the total cost by adding the material expenses and salaries. To account for additional costs, we applied a 50% markup on these expenses.

Break-Even Point (BEP)

So, you would need to sell approximately 121 units of the base model to break even.

Our Fixed Cost is $8000

And Selling Price is $198

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization):

• Revenue from 10,000 units at $198/unit:
• Operating Costs: $140,000

EBITDA = $1,840,000 for 10,000 units sold.