✨ The Story Behind Creating This Project

It all started we Sreeja and Krisha noticed a recurring problem: while the market is full of trendy dresses, many women shy away from wearing them because the fabrics feel itchy, and uncomfortable, or the designs don’t reflect their personal style. We realized that many brands simply weren’t listening to real customer voices, especially those of teens and young women who wanted fashion that’s both fun and comfortable.

Too often, brands prioritize trend over comfort and mass production over personalization, leaving many girls stuck wearing what the store offers instead of what they truly love.

We asked ourselves: Why should anyone choose between style and comfort? Why can’t fashion listen to us, instead of us adapting to it?

That question sparked the birth of The Patels Chic Corner, built on three core promises:

✅ Comfort-first design: Soft, stretchy, breathable fabrics that don’t irritate the skin.

✅ Custom creations: You choose your design, fabric, and fit — we make it happen.

✅ Tech-powered personalization: AI sizing, AR try-ons, and live consultations via Zoom so every customer can find her perfect fit, even online.

🧵 How We’re Making It Happen

Our journey so far:

✨ Ideation: Listening to real customer struggles and dreams.

🎨 Product Design: Designing dresses that blend modern fashion with comfort-focused details.

🔍 Market Research: Discovering that many teens and women avoid wearing dresses because of poor quality or discomfort.

🪡 Testing & Prototyping: Making sample dresses, trying them ourselves and on real users, and gathering feedback.

🔧 Improvement: Refining fabric choices and fits based on honest reviews.

🚀 Launch: Ready to offer these dresses online with eco-friendly packaging and personalized support.

Our dresses use carefully selected, durable yet soft fabrics — so whether you’re dancing, studying, or just hanging out, you feel at ease. And because everyone’s style is unique, our AI-powered design tool and custom service let you co-create a dress that reflects you.

🌿 Why It Matters

We want to create a space where:

• Young women finally feel heard in the fashion industry.
• Eco-friendly choices and customer feedback aren’t extras, but essentials.
• Dressing up becomes fun, comfortable, and empowering again.

By supporting us, you’re not just funding a dress — you’re helping build a future where comfort and creativity walk hand-in-hand.

Our TAM SAM & SOM

Our Pricing

Break-Even Point: 20 items/month

Selling Price: $40

Total Cost per Unit: $20

EBITA (for 60 items sold): $800/month

📦 Unboxing Experience

Your dress arrives in a strong yet beautifully designed eco-friendly box, carefully crafted to keep your garment safe and add a touch of excitement to every order. The packaging is reusable and recyclable, supporting our mission to stay eco-conscious.

Our Marketing Channels

✨ Closing Call-to-Action

Fashion shouldn’t ask us to choose between beauty and comfort — it should bring them together. With your help, The Patels Chic Corner can do just that.

✨ Back us today to help more young women wear dresses they truly love — and truly feel comfortable in!