Ann Bartron Morris

Ann Bartron Morris is a college advisor and educational consultant based in San Francisco, California, who blends high-level business, marketing, and nonprofit leadership experience with specialized training in college admissions and career planning. Through her practice, ONWARD + UPWARD College Admissions Consulting, she guides students and families through every stage of the college application process, with a focus on building balanced and strategic college lists and presenting clear, authentic applications.

Ann works with students across California and beyond, with particular expertise in University of California and CSU applications, the Common App personal statement, and personal insight questions. Her work with 10,000 Degrees, an equity-focused scholarship and college success nonprofit, centers on first-generation and underserved high school seniors in San Francisco and Marin Counties, where she has supported more than one hundred students in a single admissions cycle. This experience informs a counseling style that is structured, encouraging, and deeply committed to access and outcomes.

Drawing on her background in marketing, entertainment management, and advancement, Ann helps students communicate their stories with clarity and impact while understanding how different institutions evaluate applications. Her collaborative work through Trio College Counseling Collaborative adds the perspectives of partner counselors in Southern California, ensuring that families benefit from a broad range of expertise and up-to-date knowledge of admissions trends and practices.