Moonpreneur
Update: This article was last updated on 3rd January 2024 to reflect the accuracy and up-to-date information on the page.
The digitization boom that has engulfed the entire world has made everyone need to learn digital skills. Adults and children alike should have mastery over certain digital skills that will keep them relevant and ahead of the competition. Digital marketing is one of those skills which we feel every individual out there must know about.
So, this summer vacation, if you are planning for your kids to learn some digital skills, we would suggest you go for digital marketing.
No, we are not talking about those intricate, mind-boggling courses. Rather, look for the simple, basic versions that will give your kids an idea of the world of digital marketing. From running their social media pages to business websites, from making online purchases to playing games online, kids nowadays are exposed to the online world in multiple ways. Even advertisers are making smart moves and targeting kids more than ever with their sales yet engaging content.
So, basic knowledge and awareness of digital marketing won’t harm your kids, will it?
Source: Lyfe Marketing
If you are still unsure as to what all digital marketing techniques to teach to your children, let us help!
Here’s a complete list of what your kids can learn about digital marketing on weekends or summer breaks without feeling overwhelmed. Have a look!
Teach Your Kids About These 10 Digital Marketing Skills to Keep Them Ahead of the Curve!
1. Social media marketing
Help your kids grow a safe and secure social media presence. Use age-appropriate techniques to teach them about various social media platforms. Introduce them to the safety features and acquaint them with different types of cyber crimes.
Teach your kids about developing their brands on these social media platforms. Help them identify their USPs. Growing their profiles organically from scratch would not just give them a huge fan base but also bring in monetary benefits, fame, and a sense of confidence.
2. Influencer marketing
Help your children learn about influencer marketing. If they have any products or services to offer, your children can reach out to the most popular guy or girl in the school to promote their products. Or, maybe they can enter into a collab with these popular figures. This will bring in an instant surge of followers to your kids’ profiles and also make them look more credible.
3. Affiliate marketing
If your kids are into money matters, do not hold them back. Instead, introduce them to the world of affiliate marketing. They can have their blogs where they will mention various online products and e-commerce platforms. So, when this particular online retailer generates sales because of the referrals, they pay a certain commission to the affiliate marketers.
4. Search Engine Optimization
SEO skills will help your kids everywhere. Whether they wish to build an Instagram creator’s profile, write blogs, or develop a personal brand online, knowing about SEO will help your kids easily reach out to their target audience organically.
5. Lead generation
If your children have something to offer in the form of products and services, they should have a proper lead generation system. So teaching them various lead generation techniques- be it inbound or outbound, will help them reap monetary gains, that too, at a young age.
6. Content marketing
The content was, is, and will be the king, and no one can deny this fact. So, help your kids learn about content marketing. Whatever career path they wish to pursue, they will benefit from leveraging the right content.
Recommended Reading: How to Become a Successful Child Blogger? Start Your Blog in 2023
7. Video Marketing
Short-form, as well as long-form videos, are quite a trend. So, encourage your kids to learn video marketing. Creation of videos and marketing them in the right way can bring multiple benefits to your children.
8. Webinars and other online events
Participating in online events and networking can widen the horizon for your kids. And when they show up in webinars and similar virtual events, their brand credibility increases manifolds.
9. Website development
A website can be another effective digital marketing strategy your kids should learn about. You can enroll them in a website development course, website maintenance course, or something related to websites.
10. Testimonials and reviews
Another digital marketing tactic your children must know is the value of gathering positive feedback, customer testimonials, and reviews. So, whether they sell out those yummy lemonades in summer as a hobby, or are into some serious business (young entrepreneurs are everywhere!), ask them to collect these client testimonials and then attractively showcase them.
Instagram highlights, WhatsApp stories, and websites are a few interesting ways to showcase what your customers have got to say about you.
Conclusion
If taught rightly, your kids will fall in love with the world of digital marketing. This will prepare them for their future career avenues. If you are looking for a reliable platform to help your kids learn about digital marketing techniques, try Moonpreneur. We have multiple age-appropriate courses on digital marketing that your kids can join and learn.
Moonpreneur understands the needs and demands this rapidly changing technological world is bringing with it for our kids. Thus we are on a mission to educate and ignite the flames of entrepreneurship through our holistically created online STEM programs, which will help kids master the futuristic sciences such as Robotics, Game Development, App Development, Advanced Math, and much more!!
Register for a free 60-minute Robotics Workshop today!
SEO is like a treasure map for websites. Just as clues help find hidden treasure, SEO tools guide websites to be found easily by search engines, leading users to their content.
Do you think influencer marketing works better for promoting toys or educational products for kids?
Influencer marketing tends to excel in promoting toys due to its appeal through demonstrations and playfulness, while educational products often benefit from credibility and detailed explanations, making the impact less immediate.